ASOFRUIT, the Association of the Fresh
Produce Trade, originated in Lleida in 1978 from the concerns of a group of
fresh produce traders following a season of poor Limonera pear prices.
At present Asofruit it brings together more than 70 fresh produce
marketing companies, many of these companies have their own orchards which in total sums
up to over 15.000 Ha.
The overall volume of trade is around 1,000,000 tons of fruit, including
apples, pears, peaches and nectarines, which are mainly assigned to export markets. Other
fruit handled by the associated members include cherries, plums and apricots. The
wholesalers of the Lleida Fruit & Vegetable Wholesale Market have sales of
approximately 120,000 tons of fresh produce.
All in all, the facilities of the associated members of Asofruit cover
200,000 m² with a cold storage capacity of around 500,000 m³, and provide employment for
over 1,500 people and up to 3,000 in the summer season.
Asofruit is therefore the reference point for the Catalan fresh produce
industry, and is a valid representative of the sector.
Asofruit encourages and supports actions taken to benefit the sector, and
raises the profile of its activity within the economy of the country as a whole.
Amongst the association's main objectives is to defend the interests of
its associated members and to represent them in all issues concerning production and
trading of fresh produce (storage, handling, packing, grading and sales) .
Asofruit also offers representation and management services to its
members, and at the same time backs measures that are aimed to improve the
competitivity of the fresh produce sector. It is to this end that the Association
has developed a Strategic Plan designed to promote and put in place measures that improve
the performance of the training, research and promotion of the associated companies.
In particular Asofruit is involved in issues regarding regulating
the market and improving competition in the market in order to avoid unfair competition
and to fight against malpractices. Asofruit also represents its members in
negotiations regarding agreements that affect the sector and specifically the sector-wide
negotiations with employee representatives concerning pay and conditions in the fresh
At present Asofruit holds 11.57% of the capital of Edullesa, the Customs
Station of Lleida. The association has held the presidency of the Management since the 9th
of December 1986, and will continue to hold it until 2007.
Asofruit holds 3% of the capital of Mercolleida, the fresh produce and
agricultural wholesale market of Lleida.
The President of Asofruit also forms part of the Council of the Municipal
Institute of Wholesale Markets which controls the Fresh Produce Wholesale Market and
the trading permits of all of its members in the municipality of Lleida. Wholesale
market traders make up one of the sections of Asofruit, and this has made Asofruit a
driving force in the negotiations concerning the re-location and design of Lleida's Fresh
Produce Wholesale Market which was opened in 2002.
Asofruit also has a role in the consortium responsible for the implementation
of the PRODER plan in the area of Pla d'Urgell. (Consorcio de Ejecución del Proder del
Consejo Comarcal del Pla d'Urgell)
Asofruit also presides FEFRUTH, the Spanish Federation of Fresh Produce
Associations ( Federación Española de Asociaciones de Productoras y Profesionales de
Frutas y Hortalizas), which also accords it the vice-presidency of Aipema, the Association
of Apple and Pear Professionals (Asociación Interprofesional de Pera y Manzana).
Asofruit, together with other regional associations, forms part of FEPEX,
the Spanish Federation of Associations of Producers-Exporters of Fresh Produce, Flowers
and Plants, in which it presides the Apple and Pear Committee and is a member of the Peach
and Nectarine Committee.
Asofruit as a Catalan employers' association is a fully fledged member
of Fomento del Treball Nacional, the Catalan business confederation and PIMEC, the
Catalan association of small and medium-sized businesses, as well as forming part of
As an fresh produce employers' representative it is one of the bodies
involved in negotiating the annual collective accord on worker pay and conditions for
those working within the regime of Fruit & Vegetable Storage and Packing.
In this capacity, Asofruit was the driving force in setting up the
Servicio Especial de Frutas (SEF) Social Security contribution system where payments
are made according to the number of days actually worked rather than for the whole month
as is the case in other regimes currently in place.
Amongst other activities, Asofruit monitors the levels of fruit stocks.
It is a member of the body that manages the research station of Lleida's
Institut de Investigació i Tecnologia Agroalimentaria, IRTA.
Board of Directors
On the 20th of May 2003, the General Assembly elected a board of directors
- Josep Panadés Vilar (Ceba-Fruit, SAT y Vilodi Fruit, SL), President
- Marcial Gómez (Frubelsa), Vice President (representative for the Pear Committee)
- Josep Maria Lladós (Fruites Lladós, SL), Vice President (representing the
Wholesale Market Traders)
- Andreu Rota (Frulesa), Vice President
- Joan Ripoll Manuel (Arcosegre, SAT), Secretary General
- Rafael Quílez (Frutaria, SAT), Treasurer (representanting the Stone Fruit Committee)
- Eduard Brufau (Molnar Fruits, SAT), Board Member (representantg the Apple Committee)
- Antonio Caelles (Fruitollé), Board Member (representing the Wholesale Market
- Ramon Dalfó (Dalfó, SA), Board Member
- Maria José Escoi (Fruetes Escoi, SL), Board Member (representing the Wholesale
- Francisco Paracuellos (Fruasa), Board Member
- Francesc Paüls (Unfesa), Board Member
- Montse Prades (Fruites Prades, SL), Board Member (representing the Wholesale
Over the more than 25 years of Asofruit's history, the association's
presidents have been: Salvador Colomé, Josep Selvas, Xavier Aldavert and Arcadi Jover
Since 2004, Mireia González Antó is the director of Asofruit.